Partnered with the American Booksellers Association

Your bookstore deserves
predictable revenue

Your community already wants to support you. Give them a way to become monthly members. Almost no extra work for your team.

Community gathering at an independent bookstore

Free to set up · Earning revenue in your first week · We only make money when you do

65–70%
Margins on membership revenue. Money that goes straight to your bottom line.
1 in 20
Customers convert to members, automatically, through your existing checkout
~$2,000
Monthly recurring revenue for a typical bookstore's first year on Withfriends
~3 years
Average member retention. Revenue that compounds, not churns.

We asked 100+ bookstore owners
why they love Withfriends

The answer was overwhelming. Here's what matters, in order.

$

Revenue you can count on

Predictable, low-churn recurring revenue that doesn't depend on foot traffic or a good month. Membership drives when you need a boost. Money that shows up every single month.

65% of what owners love most

One less thing to worry about

"Automated makes me happy, like seriously happy." Birthday coupons, member discounts, event access, welcome emails: it all runs on its own. You have enough to do already.

21% of what owners love most

Your bookstore becomes a third space

Members become a tight-knit inner circle of superfans who show up to events, spread the word, and root for you out loud. They connect with each other, too. They write testimonials that remind your whole team why the work matters.

What makes it matter
"Thank you for everything you do!!! You make a difference in our bottom line every day and I don't say thank you enough. ❤️"
Kelly JusticeFountain Bookstore owner
"Setting up memberships using Withfriends was easy, exciting, and we are thrilled with the results! We're so grateful that Withfriends gave our community another way to show their appreciation for us."
Kate McMorranVillage Well team
"Just wanted to say thanks again for all your help with getting our drive up and going and for your great customer service. I know I was bothering you at random times, and you always came through! We hit our goal of 30 on Monday, and are still going! 😊"
Dr. TashaLeft on Read owner
"Thank you for all the support and encouragement to complete this membership drive. I really did not believe we'd garner this much support from our community. Incredible! You made it easy! What a pleasure doing business with you!"
Beth NylandAnthology for Books owner

Easy to launch. Earn revenue this week.

1

Take a quick quiz, get custom tiers

Answer ten questions about your store and we generate membership tiers tailored to your bookstore, with pricing, perks, and graphics ready to go. Name them whatever you want, tweak anything you like, or just launch with what we built. The whole setup is fast.

2

We connect to your POS and website

Member perks run themselves and membership upsells send automatically. Works with BookManager, IndieCommerce 2.0, Square, Shopify, and more.

3

Send our announcement template

When you're ready, send our proven announcement email to your list letting customers know they can become members. Between 1 in 50 and 1 in 20 convert from that first email alone.

4

It keeps growing on its own

Automatic upsells in your online checkout, in-store QR codes, and event-to-membership conversion mean about 1 in 20 customers become members on an ongoing basis, without you lifting a finger.

5

Run a drive to knock it out of the park

Membership drives are like Kickstarter for recurring revenue. Run one for holidays, celebrations, or whenever you want a surge. Bookstores tell us drives are their best ROI.

Revenue calculator
$28,000
projected annual membership revenue
Your monthly customers: 450
New members / mo
23
Monthly revenue (yr 1)
$598
Based on 1-in-20 conversion, ~$26/mo avg (memberships + subscriptions), ~3% monthly churn (~3-year avg retention).

Works with your stack. We handle the integration.

Shopify
Square
BookManager
IndieCommerce
Mailchimp
Eventbrite
Pirate Ship
Printful
Constant Contact
Klaviyo
Booklog
Anthology
Basil
WordPress
Squarespace
Wix

"In full disclosure, I am a Luddite."

That's fine. We hand-onboard every store, help with your website, and stay with you as a partner. You're never left alone with software.

Every feature here exists because a bookstore asked for it.

🏷

Discounts That Just Work

Online: member discounts apply automatically at checkout on all platforms. In-store: members use their Mobile Wallet card or badge app, or sync directly to your POS (Square auto-syncs, others have simple manual steps). Set rules by category (5% retail vs. 5% food and drinks). Reliable, instant member lookup every time.

Customer showing Apple Wallet membership card at a bookstore counter
🛒

Your Staff Never Has to Sell

QR posters at your register, one-click upsells in your online checkout, and iPad integration all work together to grow your memberships without your staff ever having to pitch. Perfect for a non-hard-sell culture.

Membership offers on every purchase
Customer at home seeing a membership upsell popup while checking out from an indie bookstore online
In-store signage
QR code membership poster facing the customer at a bookstore register counter
🎂

Set It and Forget It

Birthday coupons, welcome emails, loyalty points, early event access, your "Our Members" page, private group auto-invites. Every member perk runs automatically from the moment you launch, so you never have to choose between running your store and running your membership program.

Bookstore owner relaxing while automation handles membership tasks
🚀

Membership Drives

Like Kickstarter, but for recurring revenue. Perfect for holidays, celebrations, anniversary campaigns, or any time you want a surge of new members. Launch one in minutes, and we provide weekly newsletters, social posts, and analytics to keep it moving. Also your best tool when times get tough.

  • Kickstarter-style campaign with a goal and deadline
  • Great for holidays, anniversaries, and celebrations
  • Converts one-time supporters into recurring members
  • We provide weekly newsletters, social posts, and analytics
Laptop on a bookstore counter showing a membership drive page with progress bar

Your bookstore builds physical community. Memberships keep the doors open.

People need real, in-person connection. Your bookstore is where that connection forms. A reading becomes a conversation. A conversation becomes a friendship. A friendship becomes a neighborhood that actually knows each other.

That community forms whether or not someone is a member. Membership just makes sure the space stays funded so those connections keep growing.

We built Withfriends because human beings need places like yours to thrive and find meaning. Every membership you sell keeps one more gathering place alive.

Bookstore shelves with warm lighting

A place that stays open

Recurring revenue smooths your income, protects against slow months, and can mean the difference between red and black. Your community keeps forming because you're still there.

People gathered at a community event

Where people gather

Readings, potlucks, game nights, book clubs. Memberships turn every event into a chance for attendees to support the space they love.

Cozy reading nook in bookstore

Funded by the people who care

Your members are the ones who want your bookstore to exist forever. Membership gives them a way to show up for you, every single month.

🎟

Events That Replace Eventbrite

Event pages that embed right on your website, so you never have to double-enter anything. No surprise fees, no shady practices. Supports ticketed, suggested-donation, and free events, and every RSVP flow is a chance to upsell memberships automatically.

  • Discounted or free entry for members
  • Early access: members RSVP first
  • Member-only events
  • Bring a friend (they get the perk too)
Author reading event in a cozy independent bookstore
📚

Book-of-the-Month Clubs

Ship books and merch on your schedule. In-store pickup or delivery. Auto-generates orders with Pirate Ship, Shippo, ShipStation, Easyship, Stamps.com, USPS Click-N-Ship, Ingram Direct-To-Home, and more.

Curated book-of-the-month selection on a bookstore counter
🎁

Gift Memberships

Let customers gift memberships at any interval: ongoing, a few months, whatever fits. Schedule gifts ahead for holidays and birthdays. Far-away supporters love this option. The perfect gift for every book lover.

Person giving a gift-wrapped book in a bookstore
More features
🍺

Members-Only Gatherings

Your members are people who care so much about your bookstore that they're paying just to make sure you're around. When you make it easy for them to meet each other, they tend to click fast and have a really good time. It can be as simple as a happy hour. You can go all out too, but even low-key gatherings become a favorite perk.

👕

Automated Merch via Printful

Offer tote bags, mugs, or apparel through our Printful integration, printed and shipped on demand with no inventory to manage. If you'd rather do it yourself, our built-in shipping label generator and in-store pickup tools have you covered.

🙏

One-Time Contributions

When someone RSVPs to an event, we give them the option to make a one-time contribution to your store. One in five people do. They can also make a contribution on your membership page. Not everyone wants a membership, and that's okay. A lot of people still want to support you.

Bookstores you know. Already on Withfriends.

Legendary indie bookstores across the country already use Withfriends to build memberships, sell event tickets, and grow recurring revenue.

Bluestockings

New York, NY

Village Well Books & Coffee

Culver City, CA

Fountain Bookstore

Richmond, VA

Baldwin & Co.

New Orleans, LA

Always Here Bookstore

St. Petersburg, FL

WORD Bookstores

Brooklyn & Jersey City

Silver Sprocket

San Francisco, CA

Red Emma’s

Baltimore, MD

Under the Umbrella Bookstore

Salt Lake City, UT

We only make money when you do

No setup fees. No long-term contracts. Cancel anytime.

Simple, aligned pricing

Free to install and manage your existing members

Platform fee
$50/mo
$0 for ABA members
Memberships
20%
Book-of-the-month subscriptions
10%
One-time contributions
Drives, donations, tips
5%
Event ticketing
Paid by attendees, not you
$1 + 2.5%
Import members & automate perks
Free
Stripe processing (2.9% + 30¢/transaction) applies on top. That’s Stripe’s fee, not ours.

Your community already wants to support you.
Give them a way to show up every month.

Free to set up. We'll walk you through every step. Join 85+ indie bookstores keeping their doors open and their people close.

Get started for free →

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